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Bmg Entertainment Case Pdf카테고리 없음 2020. 2. 11. 12:56
Access to case studies expires six months after purchase date.Publication Date: July 03, 2000This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.
Bmg Music Group
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Bmg Entertainment Case Pdf
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